5 Marketing Techniques for Small Businesses that don’t cost a thing
Although this article is about 5 marketing techniques for small businesses that don´t cost a thing ( are free to execute ); its successful execution actually depends on a quality that is rarely mentioned about, or even acknowledged and while business owners spend loads of time learning about the mechanics of marketing and advertising they miss on one essential item for successful marketing.
Maybe it’s because this is something that is difficult to provide…
Free successful small business marketing requires bravery; you need the courage not to follow the crowd, and to put yourself out there to risk rejection with a smile on your face.
Following the crowd is something that’s very safe for most of us.
There’s an instinct that seems to be hardwired into our brains. “Follow the crowd and you will be safe.”
If everyone else is doing something, then it seems like that is a safe bet.
In a non-competitive or on a social environment, it’s a little easier to get away with being the same as everyone else. But when the game gets rolling and dirty competitive, it becomes increasing important that you differentiate your business. This is going to put you in a situation where you are no longer following the crowd, but are creating your own path and this can be daunting.
Creating your own path that differentiates and sets your business apart may seem to be a risky option.
The opposite of this is often closer to the truth, especially if your current strategy isn’t working for you.
This type of change in attitude can be difficult, but is rewarding. Some of us need to be forced by circumstances to make changes to the way we do things.
Others don’t find it quite as difficult, but it’s always a challenge.
Rather than focusing on the short-term obstacle of overcoming this barrier, think about the rewards you will get when it’s done.
Now to reformulate the article title: 5 (Brave and courageous) Marketing Techniques for Small Businesses that don’t cost a thing apart from a change in attitude.
Besides differentiating your business from your competitors, (AKA: being unique); there are other areas where a little courage will be rewarded and help your business achieve marketing success on a shoestring budget.
Below you will find 5 ways to promote and market your business that only require a little bravery.
They cost little or nothing and can be very effective.
Starting a blog
It’s not just the work involved that stops people from starting a blog.
A significant obstacle is the courage it takes to put something out there in public.
Will people like it? What if I get negative comments? What if I make a mistake?
Put these aside with the knowledge that you will improve over time and even the best bloggers make mistakes.
Engaging in Social Media
It’s common for businesses to treat social media like a traditional advertising platform.
This seems safe and is more familiar than using it to engage with people and build relationships.
Becoming active on social media means exposing yourself to the risk of rejection. Do it anyway.
No only is it a great way to promote your business, you’ll also meet some fantastic people who you never would have met otherwise.
Do these two words send a shiver down your spine? They do for me.
If there’s a choice between skydiving, swimming with sharks, or public speaking, the first two options are less terrifying.
Overcoming this fear and actually doing it is very rewarding.
It builds confidence in yourself and increases your profile.
Maybe it’s speaking at a conference or just in front of a group of prospective clients.
Start small if you like, but give it a go.
Approach Another Business With a Cooperative Marketing Idea
Co-marketing is where you both promote each other’s businesses for mutual benefit.
E.g. You offer a discount on your products or service to customers of a complimentary business.
If you don’t already have a relationship with the other business this can be daunting.
Don’t let that stop you.
Ask Your Clients How You’re Doing
This is another one of those things most of us know we should be doing, but often avoid.
You may have a few clients that love you and you assume everyone feels this way.
Finding out what you can improve is at least as valuable as knowing what you’re good at.
and remember: clients are not friends and family.
Dare yourself to be bold, different, unique, and marketing success for your business is a sure thing.
If what you’re doing now isn’t working, why should you keep doing the same thing?
Try a small but positive change, even if it takes you out of your comfort zone.
Daring to be different is the one ingredient behind many successful business people and thought leaders from the past and present.
What fears have you overcome or would like to overcome to achieve marketing success? Leave your comment, ideas and suggestions below.