What are the benefits of SEO?
With an increasing percentage of Irish people finding out about products and services by searching online, it becomes important that you, as a business owner, plan ahead your budget considering search engine marketing (SEM) techniques such as SEO “search engine optimization” as a priority.
For many companies in Ireland, SEO is an important part of their long term search engine marketing strategy.
But what exactly are the benefits of SEO?
Our short guide will give you all the information you need on the advantages of SEO.
What are the advantages of search engine optimization?
Search Engine Optimization is more than just website online traffic. There are other benefits to optimising your website for search engines.
At WebSalesPromotion.com we know that you are interested in real, measurable benefits.
SEO is about quality and not quantity.
Search Engine Optimization is not just about online traffic. instead assuring that the right sort of people (your target customers) see your website within your chosen market sector, for your specific product or service.
So it’s not the quantity of visitors being driven to your website that matters, but the quality. If you sell machines, then you need to ensure your website is being looked at by people who are searching for information because they are actively thinking about buying a machine themselves. These types of visitors are more likely to convert into real, tangible enquiries and sales.
Driving relevant visitors to your website should mean that you see an increase in enquiries about your products or services, which can then be treated as quality ‘leads’ to follow up on. These enquiries may come directly through your website, via email and also by telephone.
Research has shown that nearly half of consumers use a combination of online Search and Social Media Research to help them on purchasing decisions. This means that ensuring you have a healthy online presence is vital if you want to increase enquiry levels by reaching out to these consumers.
Sales and Transaction
67% of adults in Ireland went online to purchase goods or services in 2014, and the same percentage of Irish SME´s took orders online by April 2014.
If you sell products directly on your website via e-commerce or by using an online shopping cart, Search Engine Optimisation “SEO” can help increase the number of transactions by directing people to your website, or to a particular page, product or promotion.
Even if you do not sell products directly via e-commerce, the more interest people display in your website, product or service, the more likely you are to see uplift in sales as you raise awareness of your company and its offering.
Products Promotion and Special Offers
Do you sell a particular branded product such as branded clothing, a particular make or model of car, or a competitive service such as mortgages or insurance?
Search Engine Optimization can help to highlight specific products or any special offers you have running at the moment.
Over one-fifth of respondents to an online survey planned to spend more on online goods over the next 12 months, so supporting your marketing strategy with SEO is important.
Get Known Locally
Do you want people to know where you are, or target people based in a specific region? SEO can make your company more visible online for a specific region, city or town if you want. This can help boost your regional, national or even international profile.
An estimated 40% of searches made on Google via desktop in 2014 are local searches- people looking for companies who operate in their own area.
Research has shown that 67% of users who perform local searches then go on to visit, or contact the company directly after finding them via Search Engines like Google.
Make sure you put yourself on the map with a Local SEO campaign, you should notice the difference both online, and offline.
Make Sure people can find you on the Go
We don’t just optimise your website for desktop computers, but can do it for mobile devices too. People will find your website even if they are on the move. Marin Marketing Software predict that smart phones and tablets will represent 65% of Google Ireland´s paid search clicks by 2014. As an example From March 2013 – June 2014, shows that searches for ‘car insurance’ on mobiles rose by 70%.
With analysts expecting total online sales in Ireland to grow from 6.9 billion in 2009 to 9 billion in 2015, it’s important to ensure that your potential customers are aware of your brand.
Ensuring that people can find your website easily on Google will have inevitable impact on your brand, in terms of how aware people are of you in your marketplace. Search Engine Optimisation can associate your brand name with relevant phrases for your target audience, and make sure that people not only find your company
when searching online, but associate it with your area of expertise, no matter what your industry sector.
Contact Us now for Search Engine Optimization Service in Ireland