Are you familiar with Google Hummingbird?
Not all users of Google knows anything about Google Hummingbird. Although Search engine optimization companies are quite familiar with the word, not everyone has a comprehensive knowledge of how it works.
Let us try to dig down deeper and look at some details about Google Hummingbird.
On the occasion of the 15th anniversary of Google, August 30, 2013, Google launched it’s most sophisticated algorithm yet for SEO; they called it “Hummingbird.”
The new SEO algorithm is attentive; that is being searched by a user online of which the answers to the queries do not only pertain to matching words but also relate to the arrangement of every word in a sentence or phrase. Therefore, everything in it, the correlation between the words and what they mean as a whole are given an answer.
For search engine optimization which is planning and managing contents on the web, this comes as an inspiration, when you master how “hummingbird” works. This new algorithm update makes SEO strategies such as Google maps marketing and content marketing easy to integrate.
When a user starts browsing the web, he/she is more concerned with searching something that will have a clear answer to all their needs
In preparing contents, providing random information is not as important as giving facts that will answer people’s questions and satisfy their search.
What mechanisms does Google use to achieve goals that are relevant and how will it affect your site?
Here are some explanations.
Tailor your keyword approach for Conversational Inquiry
Google nowadays face an increasing number of familiar phrases searched on the web by users. More often than not, search queries are in the form of questions that begin with phrases like “what can I get…?”, “how will…?”, “why is…?”, etc. User behaviors have greatly changed and searches are observed to be a question in manner, and questions such as “Who’s the best in Google maps marketing?” are trendy keywords.
These long phrases when interpreted, keeps Google from just banking on keywords and giving results for each one of them. What happens is conversational demand is shortened to general terms basing on the user’s intent of the search. There are three types of conversational sentences or phrases, and when you’re writing web content, make it a wide-array of these three categories.
Informational inquiries – create contents that are educational and factual in nature.
Navigational questions – refer to names of brands, products, URLs, etc. Website name and branding, when relevant to resources a user needs, will boost your rank and most likely gather various customers.
Transactional Inquiry – use keywords that are appropriate to your website’s content.
These three categories can be location-specific, thus adding local maps marketing along with your other SEO efforts can greatly help you to rank locally.
Try to focus on the arrangement of phrases, and make sure they are just short terms. SEO optimization companies are now on a dog-eat-dog process of experimentation and results on enhancing keywords.
Leverage Co-Occurring Terms and Synonyms
Another way to access useful search feedbacks is by identifying pages that use a variety of contents like specific keywords, co-occurring terms and synonyms. Google Hummingbird shows not only the search results for phrases that are exact but also gives details on the related terms of these phrases.
The theme for a website that is relevant results to a bigger and wider exposure of privileges because if you type a particular phrase or word, Google generates all the connected synonyms and terms that will primarily benefit the user.
On the other hand, cutting up your page for a separate keyword, without even thinking of synonyms and co-occurring terms is likely to be substituted with a theme-connected site.
To expand your research for keywords, you need to diversify content with a focus on co-occurring terms and synonyms:
Watch Google terms which are synonymous, particularly, relevant spelling variants, acronyms and related keywords highlighted.
With the help of Google Analytics and Google Webmaster Tools, use a list of synonyms with keywords to enhance website traffic. Whether which web optimization company you belong to, the same rule applies for everyone who makes money through Google.
Browse into Google Suggest to discover keyword ideas with relevance. For those who make use of the SEO Powersuite, you can choose a lot of similar keywords utilizing the Rank Tracker.
If you are also driving local store traffic, you can take advantage of keywords that are tied to a specific location. This is a top notch Google map marketing strategy that is utilized by every SEO professional worldwide.
Struggle for Co-citation
Google can also identify your business deals or website with co-citation. That means, for every click your brand and website get together with your competitors or other similar resources on the web Google gets a hint that your company and the other businesses are related.
To add into your maps marketing design, choose to have co-citations with sites that are thriving with a huge traffic and that are located near your local stores area.
Take note too that when authoritative competitors get associated with your business, you can also become a niche representative because once a user connects you and the others, automatically, all companies are linked. This has always been the general linking strategies of any search engine optimization company.
Identify your highly rated competitors and strategize on how your brand gets broadcast alongside with their business. Here’s how to do it:
Conduct a search in Google for “Top ten [your biz generic term]…”, excellent [generic product name] of 2016″, etc. If your business is nowhere to be found, contact your publisher and request them to include you on the list.
Explore high ranking brands in competition with your brand and identify keywords that will link to them to have opportunities for citation.
Counter -engineer backlink profiles of competitors to discover which niche have resource links. Utilize SEO SpyGlass for a competitor’s backlink profile for a quick analysis.
Review your Anchor Text
SEOs do not use links for anchor texts commercials nowadays, however, Google still utilizes backlinked anchor texts to study the theme of the site better. So, what should you do?
Make an inventory of internal links in your site and know how to maximize anchor texts for keywords relevant to semantics.
Make sure anchors on your site’s external links are in agreement with your strategies on anchor texts.
Crowd the links with synonyms and keywords aside from anchor text keywords.
Focus your attention to listings in Universal Links
Google shows a universal search link with a new algorithm. It has two advantages: 1) outranking competitors, and 2) driving more traffic to your website by adding channel traffic.
Any search engine optimization firm can pretty much tell that Hummingbird will be another challenge, nonetheless, whitehat SEO can never be more fun without changes and innovation from the biggest search engine company there is, Google.
Finally, a creation of Hummingbird by Google is not a demolition of typical ranking factors, rather a new framework set over them. If the site before Hummingbird were both authoritative and relevant, it would remain to rank as well.
Meaning, it is more convenient now to create sophisticated linkable and shareable contents than to create a thousand lengthy tail-based pages having reduced quality. Also, Google Hummingbird is heavily utilizing structured data as its primary factor.
About the Author:
Patrick Panuncillon is a digital marketing expert and CEO of a Linkvista Digital Inc. He is an expert on content marketing, Google Maps Marketing and lead generation.
He’s also a guest author on multiple top digital marketing websites across the globe and now he’s also contributing with expert insights on our Blog as well!
Also, check out this article on 5 Super Practical Tips to Increase Facebook Engagement – If you are into Instagram check this one: 4 Tips On Promoting Business on Instagram and if you are using PPC online via Google Adwords PPC advertising then you must read this Top 5 Expert Money-Saving AdWords Tips. Good luck!