The Pocket Size Guide on How to use Twitter Advertising for Businesses

Twitter Advertising Guide – Using Twitter Paid Ads

Twitter has an incredible 100 million users per day!

Here’s a quick downloadable Pocket Sized guide on How to use Twitter ads to Your advantage.

With Twitter Ads Platform you can create highly targeted ads to gain additional exposure for your business.

As with any online ad system, you need to take some time to become familiar with how it works, and you need to perform tests until you find what works.

Online marketing is always about selling the benefits of your business (not the features), using some science, hard graft and often patience. When we say “using some science” we mean you need to experiment.

A marketing “failure” is never a failure.

It’s a red cross in a box, on the way to finding a green TICK that is your success.

You will not get it right first time. Always keep going. All successful marketers have notched up dozens of “failed campaigns” on their way towards success.

Split Testing or A/B Testing.

We would highly recommend something called A/B split testing for ALL your ad campaigns.

  • Create two ads that target the same audience.
  • Track the clickthroughs to see which is the most successful.
  • Next time use the most successful ad against ANOTHER version and so on.
  • Eventually, you get the very best ad for converting users into website visitors / tweet engagements / followers / leads.

When you log into the Twitter Ad interface, it will look something like this:

quick twitter ads guide

Twitter Ad interface as you login

Let’s go down the ad objectives list and explain what each option means…

Tweet engagements.

This campaign works by promoting your Tweets to a bigger, more targeted group of users so that your content can be in front of the audience that matters to you, at the right time.

When you select this option your tweets are clearly labeled as Promoted, but they act like regular Tweets in every other way. This means they can be Retweeted, replied to, favorited and more.

Website clicks or conversions.

If you’re looking to increase website traffic or conversions, this option is designed for you.

It allows you to reach a specific audience of users with our targeted options such as keywords, interests, geography and more.

You are then able to install the website conversion tag to measure the effectiveness of the campaign.

App installs or engagements.

According to Twitter, 78% of their users access their account on a mobile device.

This means if you’re an app developer: JACKPOT! With this new campaign, Twitter is making it easy let people download and open your mobile app from a Tweet.


Building a following on Twitter allows you to continually interact and engage with potential customers.

By choosing this campaign, the ad will focus on and easily provide the option for readers to “follow” you on Twitter.

Leads on Twitter.

The value that businesses are finding with Twitter is the ability to engage customers in meaningful conversations about their product or service.

Yes, this is valuable, but now Twitter is offering a tool to help you convert those conversations into actual leads.

With this option, you can add a Lead Generation Card to your Tweet and make it simple for prospective customers to share their contact information with you for follow up at a later time.

The old way.

And last, but not least, you can still opt for the old way of doing things, which is essentially promoting Tweets that appear in people’s Twitter feed even if you don’t follow your company; and tweets that are paid to appear in search queries.

It’s very simple to set up and get going, but let’s go through one example just to make sure you feel right at home with the process.

Now Let’s set up a Website clicks or conversion campaign on Twitter.

First, from your homepage, in the bottom right click on the “Advertise with Twitter” and it will lead you to the options listed above.

Select “Website clicks or conversion”, and you’ll see this:

twitter advertising guide

twitter advertising guide – “website clicks or conversions panel”

Now name your campaign and select the duration then continue down the page.

twitter ads guide step 1

twitter ads guide – step 1

Next, select your targeting options. You can even select down to the carrier and type of phone they have. And you’ll notice the number of targeted users will update on the side as you make your selections.

twitter ads guide step 2

twitter ads guide – step 2

Then simply set your budget as shown below

twitter ads guide step 3

twitter ads guide – step 3

Last step is to create a tweet and attach an image. You also get the option to use existing tweets. A preview of you ad is displayed on the right side.

twitter ads guide step 4

twitter ads guide – step 4

When finished click “Launch” on the top right of the page to get your ad running. Congratulations! You are now a Twitter advertising Pro! (Not really, but getting closer…)

As always it’s best to continually monitor and analyze each campaign to see which provide the best results.

The key is to try something new, see how it works, and continue to refine and tweak the process until you see success

It can be as little as slightly changing the headline or even just changing the picture.

Now that you have the technical knowledge of how to set up your first twitter advertising campaign, remember; there is no magic solution that works for all industries.

Just monitor and analyze your results, and soon you’ll see the return on investment you’ve been hoping for!

I hope this article has given you some guidance on how to advertise on twitter.

Here is the FREE downloadable PDF file for any future use: Downloadable Twitter Ads GuideI expect you to follow us on Twitter in Exchange (huge plug) :)  @websalespromo

Please, let us know your achievements or any further tips on how to start making the most of Twitter advertising in the comments below.

Also, check out this article on 5 Super Practical Tips to Increase Facebook Engagement – If you are into Instagram check this one: 4 Tips On Promoting Business on Instagram and if you are using PPC online via Google Adwords PPC advertising then you must read this Top 5 Expert Money-Saving AdWords Tips.


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