Selfridges Store Presents Victor Vasarely Gallery –

In a blend of art, fashion and technology collaboration, London department store Selfridges has partnered with fashion brand Paco Rabanne and Fondation Vasarely to present “Universe,” a physical exhibition, NFT and metaverse venture marking the 25th death anniversary of famed artist Victor Vasarely.

The collaboration for this exhibition comes after Paco Rabanne Creative Director Julian Dossena used several Vasarely three-way geometric patterns as the basis for the brand’s Spring-Summer 2022 collection, which was revealed last June and is now up for purchase. From January 13 to March 31, the department store will display 55 works by the French-Hungarian artist within 24 front windows of his store and in other spaces throughout the store decorated with Vasarely designs.

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In a statement, Sebastian Manes, Selfridges Executive Director of Procurement and Promotion, said: “As Selfridges looks to the future, we continue to find inspiration in the past. … I love the idea of ​​bringing Vasarely art into a social space like Selfridges – along with Paco’s distinctive identity. Rabanne – and using their vision as a way to bring passion, connection, and accessibility to experience.”

More than half of these works will be available for purchase. In addition, 12 NFTs by Vasarely and 12 NFTs by Paco Rabanne designs inspired by Vasarely will also be available. Proceeds from sales will benefit Fondation Vasarely to support restorations and large-scale installations.

Vasarely was a pioneer of optical art, or Op art, that focused on optical illusions and tricks that make two-dimensional works appear to pulsate or stretch into a third dimension. Interest in his graphic work was strong throughout much of the mid-20th century, culminating in his inclusion in the groundbreaking 1965 art exhibition The Responsive Eye at the Museum of Modern Art in New York. Renewed interest in Vasarely’s work continued to rise after the Center Pompidou in Paris organized a major retrospective of his work in 2019.

For more involvement, “The Universe” includes a metaverse misrepresentation. A virtual reality environment was created on Decentraland, an open source 3D virtual world platform, so that visitors can interact with Vasarely’s optical illusions in a dimension that even a futurist like Vasarely could not have imagined.

In a statement, Fondation Vasarely President Pierre Vasarely said, “Coinciding with the 25th anniversary of his death, Universe presents a unique opportunity to present his work to a new audience and we are delighted to be able to bring together examples of his iconic designs from throughout his career, including Works on canvas, ceramics, and textiles that showcase the extent of his artistic world.”

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Andrew Naughtie

News reporter and author at @websalespromo