as part of International Year of Fruits and Vegetables, Children with Bright Eyes joined the United Nations and the Food and Agriculture Organization of the United Nations (FAO) and the United Nations Foundation, in a campaign that mobilizes action for a healthy diet and a sustainable life.
“Trolls are a celebration of positivity,” said David Binder, senior vice president of global brand partnerships for DreamWorks Animation, which produces movies and TV series, and that his company hopes their “excitement inspires children and families around the world.”
In the next few weeks, the digital and online #TrollsFoodHeroes campaign will feature more food heroes, who, like Trolls, see the value of life-enhancing fruits and vegetables and fight food waste.
For Maher Nasser, Director of Outreach at the UN Department of Global Communications, this collaboration “provides an excellent channel to get the message across to children and their parents about the importance of healthy eating and reducing food waste”.
“We hope that Trolls will inspire many of their friends and followers to follow in their footsteps, become champions in food, and #act now for sustainability,” he said.
Trash did not want no
Maximo Torero, chief economist at FAO, I remembered that Up to a third of the food produced globally is lost or wasted.
“We must reduce both in order to feed a growing population and ensure universal access to nutritious food in a sustainable world,” he explained.
Elizabeth Cousins, President and CEO of the United Nations Foundation, said the initiative serves as a reminder that “Every action – big or small – can make a difference. ”
The campaign video will be shown at the World Expo in Dubai and the United Nations Foundation will connect more than 40,000 teachers with materials to be used in classrooms through their partnership with#TeachSDGs.
In early 2022, there will be a special edition of the United Nations Philatelic Sheet featuring artwork and messages for the campaign as part of the United Nations Postal Administration (UNPAA series of special edition stamps, popular with collectors worldwide.